Evaluation - Question 3

3. What kind of media institution might distribute your media product and why?


For our film, the media institution that would most likely distribute our film would be Hammer films as they specialise in doing horror films and have defined the genre in Britain. This institution fits with our idea because it can show really gritty bits that is typically British. This product would be an independent because of the use of blood and weapons involved and because you see the throat being cut on the camera, therefore this would make it an independent film as it would not be something that other institutions would want to distribute because of it's content and grittiness within the narrative. Hammer is a mainstream institution, however, it is not as well known as other institutions because of the genre that it specialises in. Because this film would be published by a mainstream company, the film would only be seen in America as they do not like to see films that are 'typically British' with the gritty storylines and all the blood that would be involved in the films. This film would therefore only be shown in Britain because of the kind of narrative it has and because of the content within the film. The people who watch horror/gothic-horror films would be first to watch this film as it would be the kind of film that they enjoy. It could also draw in different audience members depending on whether they liked the look of the film or not.  This film does not cater for all people but people can also watch different types of films are decide that they really do like them and would then decide to watch these types of films, gaining the gothic-horror genre more audience members.